Sony Professional Solutions of America

Teradek and Sony Electronics have announced an integration that will provide productions in the cine and broadcast markets with greater flexibility in camera-to-cloud workflows.

Aug. 17, 2022 - Sony's Ci Media Cloud will natively integrate with Serv 4K and Prism Flex, Teradek's 4K HDR encoding solutions. Now, any camera used on-set, in-studio, or remotely will be able to upload footage to Ci directly from Teradek's encoders.

With this new integration, film and broadcast teams will have the ability to effortlessly review, edit, and deliver proxy files in a matter of minutes. This blazing-fast file transfer will accelerate content acquisition workflows while still delivering frame-accurate files for cutting, color grading, frame grabbing, commenting, and annotating. Content can be clipped, reformatted, and shared without it ever having to leave the cloud.

Because it's in the cloud, this workflow will avoid duplicating content across multiple systems, allowing the processing to come directly to the content. It also allows internal and external stakeholders to work seamlessly together while maintaining secure boundaries.

Sony's Ci provides content acquisition portals, real-time collaboration, automated transcoding, rough cut editing, QC, and archive functionality in a single SaaS offering. This new integration will provide the fastest on-set configuration on the market. It will also allow productions to onboard team members without user limits and create a fully customizable target folder structure, giving teams the freedom to work the way they like. Files can be optionally stored in a customer's own AWS S3 bucket so they always maintain control of their content. Plus, automatic notifications will let teams know the second new content is uploaded.

"Sony and Teradek are industry standards in the content creation and production space," said David Rosen, Vice President of Cloud Applications and Services, Sony Electronics. "Leveraging our combined strengths, this integration will enable a reliable and effortless workflow that allows content creators to work with the tools they love and stay focused on their vision with full confidence in the underlying technology."

Teradek Serv 4K and Prism Flex will connect to Sony's Ci with a unique 8-digit code, making it the simplest configuration available with no additional apps required. Serv 4K also provides local iPad client monitoring, and a Gold/V-mount solution for camera-back setups. Prism Flex offers live streaming and point-to-point decoding.

"The future is cloud-based production," said Derek Nickell, Product Manager for Teradek Live Production. "We are positioning ourselves to accelerate the market towards collaborative remote production."

"Teradek has become the leader in on-set encoding and cloud streaming," added Colin McDonald, Product Manager for Teradek Cine. "We are excited to enable these same cloud workflows and integrations for Sony's established user base."

This new integration is planned to be available in fall 2022.