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Chief’s Newest Catalog Launched – Designed by You
Posted on Monday, October 7, 2013
Chief’s Newest Catalog Launched – Designed by You
Our new Fast Flip AV solutions catalog has arrived. Thank you, thank you, thank you to all our dealer and installer customers (you) who helped make it our best catalog ever! Find it at the bottom of the main Chief page, where you can browse it from virtually anywhere! You can check out AV products from the job site, your office or even when you’re on the go. We highly recommend you don’t take it with you when taking your wife out for dinner. It’s hard to believe but she probably doesn’t care a lot about super cool AV mounts that make your projects look awesome!
So why did we redesign the catalog? Because you said to … Chief has always made it a primary focus to listen to your ideas on how we can simply be a better partner. We especially like to follow (not in a creepy way) you and your installers on installs, show up at your office with our roadshow truck to show you new stuff and track feedback through customer service to create better AV solutions. Consistent feedback drove us to hound you for information on how to provide you with the best catalog ever!
As a company, we embraced the idea of ‘Design Thinking.’ Simply stated, it’s a way to gather experiences from people like you, quickly develop rough prototypes and continually test and change those prototypes until we have a solid solution for your needs. We are using this mindset in everything we do. From developing products to improving our services to designing a brand new catalog! For example, you wanted clearer information about which accessories are compatible with various AV solutions – so we now group appropriate accessory options next to the mounts they serve. You wanted an easier way to find product categories, so we made sure to clearly note them for you with colored tabs to quickly flip to that section. There’s lots more too. You’ll have to check it out and see for yourself!
With every step in the process, your feedback helped make this catalog easier to navigate and find the product specifications you need. I think you’ll like it. But if you don’t, let us know! We’ll be happy to change it.
We’ve got a few big products nearing release in the next couple months, so the print version will not be available until the beginning of 2014. We’ll be sure to let you know when it’s hot off the press.
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